A real industry success story, shared for inspiration — not yet a Trade Union customer.
India, being the second-largest horticultural producer globally, faced challenges in exporting due to difficulties in meeting international food safety standards. Small farmers, in particular, struggled with accessing high-value export markets, often earning less through traditional marketing channels. Mahagrapes recognized this gap and aimed to bridge it by facilitating small farmers' entry into lucrative export markets.
Mahagrapes partnered with farmer cooperatives to aggregate produce, ensuring consistent quality and volume for export.
The organization provided training and resources to farmers, enabling them to meet international food safety and quality standards.
By acting as a marketing partner, Mahagrapes connected farmers directly with export markets, eliminating intermediaries and increasing profitability.
The cooperative model ensured that smallholders faced no bias in selection, promoting inclusivity and equal opportunity.
Mahagrapes facilitated the development of a consistent supply chain, allowing farmers to plan and produce according to export demands.
Through its collaborative approach, Mahagrapes enabled small farmers to consistently meet international standards, leading to significantly higher incomes compared to traditional marketing options. The model demonstrated that smallholders could successfully participate in high-value export markets when provided with the necessary support and infrastructure. This success story highlights the potential of cooperative efforts and public-private partnerships in transforming the economic prospects of small farmers in India.
“"Our results indicate that Mahagrapes farmers earn significantly higher income vis-à-vis their outside marketing option and smallholders face no bias in selection."”
Join farmers and exporters growing their business on The Trade Union.